Art Direction, Production

Our Missed The Boat Party was uniquely designed for those unfortunate tourists who showed up in Amsterdam to celebrate Queen's Day...three days late. Unaware that since 2013 The Netherlands has had a King, and accordingly a King’s Day celebration three days earlier,  they arrived all dressed in orange and nowhere to go. So, to ease their disappointment, we invited them to a free Missed The Boat Party, hosted by Sid Lee Collective.

The Result? A tremendous amount of media attention and reaching over 2.5 million people with a limited budget of just 1500 euro.

PR stunt