Art Direction, Concept, Production, Set Design

Citizen M is a hotel chain driven to create accessible luxury for the people. Their no-frills offering appeals to quality-conscious travellers on a budget.

Known to incorporate luxury where it matters (like high-speed Internet on the toilet, of course) they wanted their Instagram to highlight these features with their signature sense of humour.

In collaboration with advertising agency KesselsKramer I was responsible for concept, Art Direction and production.  

Social