Creative Direction, Concept, Design

Every year, billions of cigarette butts end up in dumpsters and landfills, or get tossed as litter on shorelines, parks, and sidewalks across the city of Amsterdam.

What if we can create smoking zones in the city of Amsterdam. The iconic “Amsterdammertje” can easily be transformed into an ashtray, ready for the city department to collect the waste and to be put to good use which is recycling.

The waste collected can be recycled into a variety of industrial products, such as plastic pallets, and any remaining tobacco is recycled as compost.

We will ask Amsterdam artists to use the Amsterdammertje as their canvas and to create the “Asterdammertje”. A line of “Asterdammertjes will mark the smoking zone.

Personal Project